The real estate market in Brazil is notoriously cyclical, reflecting economic dynamics and consumer demands. As is known, its activities depend heavily on favorable economic conditions, such as credit availability, interest rate, inflation, consumer confidence, and public and private investments, and for this reason it is often called the “thermometer of the real economy.”
The fact is that despite the complex scenario that the world has witnessed in the post-pandemic era, with higher interest rates and persistent inflation, the real estate market in Brazil has shown resilience and growth. In the year 2024, the market showed significant growth in all lines: low, middle, and high income. In addition, the average appreciation of property prices outpaced inflation in the same period.
Historically concentrated in large urban centers such as São Paulo and Rio de Janeiro, the construction industry, especially the high-income one, has been migrating its focus to the South Region, where cities such as Curitiba, Florianópolis and Balneário Camboriú are redefining the concept of luxury and exclusivity.
This is because, although São Paulo remains one of the largest real estate markets in the country, the growing demand for quality of life has displaced part of high-income consumers to other regions.
And these cities stand out not only for their standard of living, but also for their ability to draw investors and consumers in search of unique real estate experiences. Balneário Camboriú, known as the “Brazilian Dubai,” epitomizes this trend with its imposing skyscrapers that reshape the domestic skyline. The combination of natural landscapes, modern infrastructure, and world-class projects has attracted a demanding audience, in addition to domestic and foreign investors.
Florianópolis, in turn, has consolidated itself as a hub for innovation and quality of life, being one of the cities with the highest real estate appreciation in Brazil. Curitiba, on the other hand, has stood out for its sustainability and architectural projects that combine luxury and functionality, meeting the demands of an increasingly conscious market.
Within this scenario of verticalization, developers have been playing a crucial role. They not only lead the development of high-end projects, but also innovate in the design of projects that integrate technology, sustainability, and sophisticated design. The strategic vision of these companies has been pivotal in changing the urban landscape, and helping the South Region reaching the status of reference in the luxury real estate market.
And, therefore, with the Brazilian real estate market still expanding, the South Region emerges as a new epicenter of luxury, which, combined with the search for exclusivity and quality of life, will continue to boost the region. For investors, this is an opportunity to participate in a dynamic market, on the rise and with a high valuation capacity.
Whether to live or invest, coming to Balneário Camboriú and other cities in the South is more than just a trend: it is a decision that reflects a new moment in the Brazilian real estate market.
Available in: https://imoveis.estadao.com.br/artigos/opiniao-vai-descer-para-bc-como-o-sul-conquistou-cenario-imobiliario-de-alta-renda/
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