With the evolution of technology and the advancement of business digitalization, responsible business conduct has become even more critical. It is undeniable that consumers are increasingly connected, with access to plenty of information. In this scenario, the challenge for suppliers is to ensure the trust and reputation of their brands, which will only be achieved through ethical and transparent conduct.
This article is aimed at looking into the challenges of conduct in the digital age and provide information for a more responsible take on the relations between suppliers and their customers.
- Information Transparency:
First of all, building a relationship of trust between consumer and supplier is high-priority. Transparency and honesty thus stand as key factors in today’s business practices.
To this end, clear and transparent policies should be in place to facilitate consumers’ access to information, meanwhile preventing any problem or risks of legal liabilities. Therefore, information about products, prices, terms, and conditions, as well as privacy and return policies, should be accessible, well-written, and straightforward, which will help build consumer confidence in the company.
- Data Security and Cybersecurity:
In the digital age, data achieved the status of valuable assets, surrounded by threats on a daily basis, so it is non-negotiable for suppliers to adopt stringent security policies and protection measures. Ensuring the appropriate obtaining of customers’ consent for the collection, storage, and processing of their personal data, being compliant with the General Data Protection Law, and taking information security measures, are a testament to the company’s commitment to handling data responsibly and mitigating the risks of information leakage.
When it comes to cyber-attacks, it is capital that companies adopt effective cybersecurity measures, in order to safeguard their systems, as well as the supply of goods and services in the market.
It is also indispensable to address the worrying growth of internet scams, a reality that cannot be taken for granted. Therefore, as part of efforts to protect your business it is important to stay up to date on the latest internet fraud techniques and implement anti-fraud policies with a view to conveying the company’s commitment to good business practices.
- Advertising:
Another factor of great import is the Marketing strategy adopted. It is well known that advertising has been remodeled with the creation of tools and platforms that help promote services and products.
However, it should be emphasized that advertising campaigns serve to create a positive connection with customers, besides enhancing brand recall. Therefore, it is crucial that advertising be honest, effective, and non-invasive, because by avoiding hyperbole and disruption, companies can build stronger relationships with their target audience and achieve more results in their advertising campaigns.
- Customer Relationship:
Nurturing a sound relationship between the company and its various audiences is a strategic action of vital importance. In that being so, the way the supplier communicates with its customer plays a key role in this process.
In the digital age, customers expect fast and assertive interaction to have their questions answered – a scenario in which relationship channels gain traction, opening up an opportunity for companies not only to attract, but also boost their customers’ loyalty, let alone avoiding legal liabilities. The availability of several communication channels ensures that consumers can get in contact with you as they think fit.
Customer service needs to be agile, resourceful, and available both pre-sales and post-sales, to serve as a token of the company’s own brand commitment. From this perspective, customer service can also be decisive to avoid litigation and establish a relationship of loyalty with the consumer.
- Social and Environmental Responsibility
Consumers are increasingly aware of the social and environmental impact resulting from their actions and the choices of goods and services they consume. Market demand for responsible management assumes that companies abide by the laws, embracing matters of collective interest, such as labor rights, human rights, and protection of the environment.
Therefore, seeking standards and good practices increasingly aligned with ESG, ceases to be a mere competitive edge and becomes a prerequisite to remain as a going concern.
Conclusion:
The challenges of society have made business management a many-hued task. The concept of responsible business conduct seeks to enhance the transformative power and positive impact of companies along with the societies in which they operate, which, in turn, contributes to strengthening consumer confidence.
Therefore, by adopting transparent practices, protecting customer privacy, valuing cybersecurity, being ethical in advertising, ensuring good relationships, and demonstrating social and environmental responsibility, a company can be inserted in a more ethical, sustainable, and longstanding business environment.
Available at: https://maisquedireito.com.br/vida-corporativa/conduta-comercial-responsavel-na-era-digital-desafios-e-orientacoes/?amp=1
Autor: Renata de Cássia Moraes Nicodemos • email: renata.nicodemos@hotmail.com • Tel.: +55 67 99234 3888
